Sent by Carlo Sabatella | Oct 10, 2024

Welcome to The Outlier Mindset!

Here is 1 visual, 1 thought, and 1 question for you to consider this week…

our expertise isn’t just something you offer; it’s something you can scale. The key to reaching more people and increasing your impact isn’t working harder—it’s turning what you know into a product. Whether it’s a course, a digital guide, or a system others can follow, productizing your expertise allows you to step back while your knowledge continues to generate value.

This shift is more than just an income stream—it’s leverage. By creating a product, you make your expertise accessible to a wider audience, without being tied to your time. You’re no longer limited by how many hours you can work or how many clients you can serve directly. Instead, you build something once that can scale infinitely.

But here’s the real power: when you productize, you position yourself as a thought leader, someone whose knowledge isn’t just useful—it’s transformative. People aren’t just paying for information; they’re paying for the systems, frameworks, and insights you’ve developed through experience.

Think about what you know that could help others. What processes, skills, or insights do you have that people would pay for? That’s your leverage. Productizing your expertise is the bridge between sharing knowledge and creating a legacy.

One Question

What part of your expertise could you turn into a product that would continue to provide value, even when you're not actively involved?

Until next week,

Carlo Sabatella
Founder of Neuron Visuals